Impact.
With story and strategy.

Complex ideas need more than clarity, they need to change behavior.

Together we can build the narratives and team culture to make that happen.

Let's Get Started

Ways I Can Help

I am an award winning brand and creative strategist. I have 15+ years of experience working with impact-driven brands. My specialty is turning complex ideas into stories that move audiences to action; and helping the teams behind those stories thrive.

  • Landscape Analysis
  • Audience Research
  • Theory of Change
  • Narrative Creation
  • Naming Strategy
  • Guide Development
Brand Strategy
  • Information Design
  • Presentation Design
  • Video Production
  • Copywriting
  • Content Strategy
  • Website Strategy
Creative Production
  • Leadership Coaching
  • Business Strategy
  • Account Management
  • Creative Development
  • Workship Faciliation
  • Stakeholder Research
Leadership Support

What My Clients Say

A collection of logos, including American Psychological Association, AARP, Ad Council, The Story of Stuff, W.K. Kellog Foundationm, USAID, Autodesk, and FEMA.

My Approach

I love helping people get to the heart of what they want to say. And say it in a way that creates connection. To do this work, I build on a foundation of:

Systems Thinking

Moving beyond polarization to embrace complexity and interconnection, pattern recognition and effective decision-making.

Emotional Intelligence

Communication that is rooted in somatic wisdom, the ability to emotionally self-regulate, and to listen (and act) with empathy.

Narrative Framing

Merging the values of systems thinking with emotional intelligence to create clear and behavior-changing communication.

I hold a Master’s degree in Consciousness Studies, with a focus on integral theory and storytelling. I have training in somatic leadership from the Strozzi Institute, Philip Shepherd’s Embodied Present Process, Horse Assisted Education for leadership development with Alyssa Aubrey, and the late postmodern dancer and choreographer Anna Halprin. As a certified mediator, I love helping people bridge differences to elevate new ideas and solutions.

Parallel to my professional life, I have served as a court-appointed special advocate (CASA) for foster youth and I have been a foster parent. That journey has allowed me to develop nuance and sensitivity in my communication practices, which I find enrich and deepen all of my work.

Erica is a brilliant thought partner and the kind of person who will put all her effort into getting things just right. She has the ability to zoom in to precisely what's needed while also zooming out to consider strategy, purpose, and landscape. I always felt immediately at ease if Erica was involved because I had complete trust that she would understand what we needed and help us get there, no matter what it took.
Cindy del Rosario-Tapan
VP Marketing and Communications
Erica is a consummate professional who has a keen strategic mind while also being highly creative. She helped us fine tune our brand and content strategy, and shaped messaging on our website including producing a brand video. One of her key strengths is helping startup operations establish structure and processes to aid collaboration. She is an active listener who works well with people of all skill levels. She is smart and contributes substance and intelligent insights to conversations and projects. Most of all, I truly enjoyed working with Erica. She has an easy-going, positive nature and I always looked forward to our interactions and her contributions.
Kathryn Soter
Executive Director
I’ve been lucky enough to work with Erica on several significant projects that have been close to my heart, from brand refreshes and website builds, to viral videos and campaign design. She is a nimble thinker and world-class storyteller, and the sort of enthusiastic thought partner you want when it’s time to bring strategic vision to life. Erica’s creative drive and passion for impact was central to our success, and I look forward to future collaborations that build on this important work. If you’re lucky enough to have a chance to work with Erica, I strongly recommend you do so – you won’t be disappointed!
Derek Johnson
Managing Director
Erica is the consummate pro — smart, creative and driven, but also a great listener and very attuned to the clients' needs and concerns. She kept our team — and projects — on time and on point, but did it in a collegial, fun and engaging way. When you're creating something for the world to see, you want a real partner in your executive producer and Erica has always been just that. Highly recommend.
Michael O’Heaney
Executive Director
I would strongly recommend Erica for your video concepting and production needs. My nonprofit was embarking on a new paid media campaign and needed a short, compelling brand video that would be both inspiring and educational. We had a tight deadline, a complex ask, and many interested stakeholders. Erica led the work beautifully -- clear communication, creative ideas, graceful navigation of our stakeholders, pulling in an amazingly talented production team. The end result was incredibly high quality and met our needs -- all at a cost that fit our budget. I really cannot recommend her highly enough!
Liz Miller
Director of Partner Marketing
Erica is a thoughtful, empathetic, and gifted focus group leader! We were grateful for her support and input on the focus group agenda and run of show, and she was masterful at engaging our participants, ensuring everyone was heard, and keeping us on time and on track in the discussion that emerged. Would 100% recommend her and partner with her again!
Guinevere Higgins
Agency Partner
Inspiring, thoughtful, driven, clear, articulate, decisive, effective. She communicates directly and honestly with thoughtfulness and kindness because she wants to bring out the very best in you. I always know I'm in good hands whenever we work together due to her ability to feel the moment and respond with curiosity, consideration, and directive, all with a beautiful combination of playfulness and determination.
Cory Osborn
Art Director
Erica possesses a dynamic combination of skills that make her a sophisticated storyteller and leader. In a creative capacity, she draws on her passion for storytelling to craft pieces that educate, move, and inspire. Operationally, she has a wealth of on-the-ground experience producing media efficiently and effectively. And her positive, enthusiastic attitude makes every step of the process fun. Erica also possesses exquisitely refined communication skills. In client relations, the nuance and clarity of her writing and speech are first-rate. She can address complex requests and needs with aplomb, which builds tremendous trust with clients and collaborators.
Adrian Elliott
Creative Director
Erica is the consummate pro — smart, creative and driven, but also a great listener and very attuned to the clients' needs and concerns. She kept our team — and projects — on time and on point, but did it in a collegial, fun and engaging way. When you're creating something for the world to see, you want a real partner in your executive producer and Erica has always been just that. Highly recommend.
Michael O’Heaney
Executive Director
Erica possesses a dynamic combination of skills that make her a sophisticated storyteller and leader. In a creative capacity, she draws on her passion for storytelling to craft pieces that educate, move, and inspire. Operationally, she has a wealth of on-the-ground experience producing media efficiently and effectively. And her positive, enthusiastic attitude makes every step of the process fun. Erica also possesses exquisitely refined communication skills. In client relations, the nuance and clarity of her writing and speech are first-rate. She can address complex requests and needs with aplomb, which builds tremendous trust with clients and collaborators.
Adrian Elliott
Creative Director
Erica is a brilliant thought partner and the kind of person who will put all her effort into getting things just right. She has the ability to zoom in to precisely what's needed while also zooming out to consider strategy, purpose, and landscape. I always felt immediately at ease if Erica was involved because I had complete trust that she would understand what we needed and help us get there, no matter what it took.
Cindy del Rosario-Tapan
VP Marketing and Communications
I would strongly recommend Erica for your video concepting and production needs. My nonprofit was embarking on a new paid media campaign and needed a short, compelling brand video that would be both inspiring and educational. We had a tight deadline, a complex ask, and many interested stakeholders. Erica led the work beautifully -- clear communication, creative ideas, graceful navigation of our stakeholders, pulling in an amazingly talented production team. The end result was incredibly high quality and met our needs -- all at a cost that fit our budget. I really cannot recommend her highly enough!
Liz Miller
Director of Partner Marketing
Erica is a consummate professional who has a keen strategic mind while also being highly creative. She helped us fine tune our brand and content strategy, and shaped messaging on our website including producing a brand video. One of her key strengths is helping startup operations establish structure and processes to aid collaboration. She is an active listener who works well with people of all skill levels. She is smart and contributes substance and intelligent insights to conversations and projects. Most of all, I truly enjoyed working with Erica. She has an easy-going, positive nature and I always looked forward to our interactions and her contributions.
Kathryn Soter
Executive Director
I’ve been lucky enough to work with Erica on several significant projects that have been close to my heart, from brand refreshes and website builds, to viral videos and campaign design. She is a nimble thinker and world-class storyteller, and the sort of enthusiastic thought partner you want when it’s time to bring strategic vision to life. Erica’s creative drive and passion for impact was central to our success, and I look forward to future collaborations that build on this important work. If you’re lucky enough to have a chance to work with Erica, I strongly recommend you do so – you won’t be disappointed!
Derek Johnson
Managing Director
Erica is a thoughtful, empathetic, and gifted focus group leader! We were grateful for her support and input on the focus group agenda and run of show, and she was masterful at engaging our participants, ensuring everyone was heard, and keeping us on time and on track in the discussion that emerged. Would 100% recommend her and partner with her again!
Guinevere Higgins
Agency Partner