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Greenpeace created their Detox Fashion campaign to take on clothing brands and put consumer pressure on them to stop toxic manufacturing processes. We needed to create a video that would leverage a pop-culture moment, and resonate with audiences internationally. An anime spoof of The Hunger Games seemed like just the right ticket! Produced by Free Range; Executive Producer, Erica Priggen Wright.
Greenpeace created their Detox Fashion campaign to take on clothing brands and put consumer pressure on them to stop toxic manufacturing processes. We needed to create a video that would leverage a pop-culture moment, and resonate with audiences internationally. An anime spoof of The Hunger Games seemed like just the right ticket! Produced by Free Range; Executive Producer, Erica Priggen Wright.
Greenpeace: Detox Fashion